Paid Promotion Strategies are the next boom in internet marketing

While promoting a website online, different promotional strategies should be mixed optimally to yield optimal result. And optimal result is nothing but a huge pool of targeted traffic. Bringing targeted online traffic is never an easy task, as this number decides the conversion ratio of leads for a site. So stuffs should be organized and designed in a way that searchers find your site for the right keywords, the keywords that you want them to find you with. So for that you need to spice up your online promotion campaign with paid promotional strategies along with SEO, SMO and all. Paid Promotional Strategy There are various paid promotion strategies that can help you to get this all important web traffic, like, Google Adword, Facebook...

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Posted in: Paid Promotional Strategies,Paid Promotional Strategy,PPC strategy

Why Alexa Ranking Sucks!!

Why I do not care much about Alexa rankings The very thought of installing a spy in my machine to track my behavior is repelling enough for me. And a system that depends upon such spies can never be trustworthy, because there are millions out there, who thinks like me, and who would never allow any intrusion in their privacy zone. And how come you ignore the behavior of such a huge community! Its more like the opinion polls conducted by various news channels before the elections here in India, and predictably every time they come out with a bizarre forecast, that ultimately never happens. This “type” can only work, if the samples taken to measure the effect are diverse enough and really big in volumes. In most of the cases this never happens...

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Posted in: Alexa is disgusting,Alexa is not good,Alexa ranking is not authentic,Alexa Sucks

Social branding optimization: Optimizing a brand’s value through social media

Even 2 years back social branding as a profession was so naïve that, nobody would give it a serious look, and a few social branding experts, who were into it, used to be considered as just a bunch of net freaks. Well how quickly times changed! All the brands (big, mid or small) are now flocking to these “net freaks” to design their online branding strategies and to enhance online user engagement, which has become so much important for a brand these days. These days, no matter whatever the vertical of a business is, it should have an online social presence, because if you are not engaging your customers online, then someone else will eat your part of the cake and you could be left starving. So irrespective of the nature of the business,...

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Posted in: Online Branding,Online Branding Experts,Social Branding Experts,Social Branding Optimization,Social Media Branding

Google social search is getting bolder

Google has made their social search or real time search bolder by directly including the social search results in to their SERPs. By this they have confirmed that they have now seriously started to consider Twitter and other real time social medias for their regular search results and not just for the results that you get to see after using Social filter. They are now mixing the article or blog results that are shared using the services like Twitter or Google Buzz with the regular organic search results. For an example while searching “A Beginner’s Guide To A/B Testing”, I came across a Twitter result that Smashing Magazine shared with their Twitter account, and since I am connected to their Twitter account, I was dished out their twitter...

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Posted in: Google Buzz results,Google Real Time Search,Google Social Search,Google Twitter results,Social Media Results in Google

Google's Self Piloted Cars Hit the Roads

If its a product coming out of the house called Google, then you must stop for a while and take a note of that. Are you from San Francisco or California? Have you recently seen a Toyota Prius whizz past your car that is fitted with some police surveillance car like equipment on the top of it? Well you can be sure then, it was a Google car that didn’t have anyone behind its wheel (at least technically). In a recent blog post Google has revealed that seven retrofitted Toyota Priuses are cruising around the California and San Francisco’s several areas as a part of Google’s latest ambitious project. Over the past few decades, several automakers and researchers have been worked on the self piloted vehicles. But most of them either couldn’t cross...

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Google Buzz..what do they think.

Due to several personal as well as professional reasons I couldn't make a single post about Google Buzz, which is creating a lot of hullabaloo. Many have been expressing their concerns about the privacy parameters, while at the same time may have stated their optimism regarding this new conce...

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Posted in: Buzz vs Twitter,Google and Twitter,Google Buzz

Google airs its first television ad

The speculations came true eventually, when Google aired its first major television ad last Sunday during Super Bowl. Google finally decided to take control of the ground they might have lost due to a delayed start. Google has also made a blog post regarding the event saying, “If you watched the Super Bowl this evening you'll have seen a video from Google called "Parisian Love". In fact you might have watched it before, because it's been on YouTube for over three months. We didn't set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a wider audienc...

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Yahoo BOSS is not going to die a premature death

Yahoo BOSS is not going to die a premature death as was being speculated by the developers’ network. It, at least for the time being, is going to continue. After staying in the basement for several months, Yahoo BOSS is finally opening up to the third party developers, who were almost starting to give up hope on this strong search platform. Though it is still unknown that how much affected or influenced it will after Bing’s invasion, it can be assumed that Yahoo definitely has some plans for this wonderful platform. So either it can get amalgamated with Microsoft’s development foray or can stand strong in spite of MSN’s intrusion, weathering the storm. This was made clear by Yahoo, when their spokesperson Ashim Chhabra left a post on the BOSS...

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WSJ is beaten hands down by Google News!

When Mr. Ruperd Murdoch is busy complaining and drawing legal strategies against Google, a data generated from comscore comparison has popped up that is definitely going to give Mr. Murdoch a fresh new point to look at the ‘News’ issue (if he is not painstakingly prejudiced).According to a recent survey it is revealed that, more people trust Google News over any other dedicated news brands, when it comes to getting news online. The closest competitor being New York Times, who has been outnumbered by an astonishing margin of 34million unique visitors. According to the survey Google had attracted almost 100 million unique visitors November,2009, with compare to 66millions by NYT. And if you are thinking where the hell is Mr. Murdoch, he is right...

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Google's Real Time Search - Its Real Now!

It was new, it was happening, it was futuristic and above all it was related to “Search”. So how could Google stay away from it? It’s just little over six months since Larry Page had announced that they ‘have to do it’, and they have done it. It just proves their commitment and why they are the leaders. Of course they are not the first bring it, Bing has already been providing real time updates from twitters and all, but Google’s ‘RTS’ feature makes more sense to me. Let me tell you why; To avail Bing’s real time search you have to go to a dedicated page. That’s a complete repeller for me. We simply don’t have enough time to access different pages for regular results and real time search results. That’s where Google scores higher. Their feature makes more sense to me. You only get to see...

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Pull Up Your Socks to Optimize Your Site's SPEED to Rank Well

Last Monday in a remarkable presentation at Pubcon, Matt Cutts has revealed that there is a strong possibility that Google might start considering loading speed of a site while ranking it. He said that the this parameter is under the review for quite some time now and lately it has caught a strong wind behind it through several lobbies within Google. He said that Google's aim has always been to provide it's users with fast and most relevant search results. And with perception like that how could they overlook the speed factor. After all there's no use having a SERP full of relevant results that take ages to load. That's definitely not where the future of search lies. Specially when real time search is gaining more and more wind, this discrepancy is annoying not only from users point of view...

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Is News Corp Really a Crusador for Modern Day Journalism

When the several news agencies under the self proclaimed leadership of News Corp raised their voice against Google's authority to publish their news without their consent, I really gave it a thought that 'is Google really going a bit too far to please it's users?'I thoroughly analysed their claims and their accusations. In spite of being a great fan of Google, I kept myself neutral to avoid even the single pixel of biasedness. Their main allegation against Google was that they are providing their users first click info about a news, which is simply unacceptable. And I agreed with them in that point. But when I looked in to the matter with a slight seriousness, it sounded to be honest ridiculous to me, Why so?Well how much info Google is providing...

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