Pull Up Your Socks to Optimize Your Site's SPEED to Rank Well

Last Monday in a remarkable presentation at Pubcon, Matt Cutts has revealed that there is a strong possibility that Google might start considering loading speed of a site while ranking it. He said that the this parameter is under the review for quite some time now and lately it has caught a strong wind behind it through several lobbies within Google. He said that Google's aim has always been to provide it's users with fast and most relevant search results. And with perception like that how could they overlook the speed factor. After all there's no use having a SERP full of relevant results that take ages to load. That's definitely not where the future of search lies. Specially when real time search is gaining more and more wind, this discrepancy is annoying not only from users point of view...

Read more »

Is News Corp Really a Crusador for Modern Day Journalism

When the several news agencies under the self proclaimed leadership of News Corp raised their voice against Google's authority to publish their news without their consent, I really gave it a thought that 'is Google really going a bit too far to please it's users?'I thoroughly analysed their claims and their accusations. In spite of being a great fan of Google, I kept myself neutral to avoid even the single pixel of biasedness. Their main allegation against Google was that they are providing their users first click info about a news, which is simply unacceptable. And I agreed with them in that point. But when I looked in to the matter with a slight seriousness, it sounded to be honest ridiculous to me, Why so?Well how much info Google is providing...

Read more »