Pull Up Your Socks to Optimize Your Site's SPEED to Rank Well

Last Monday in a remarkable presentation at Pubcon, Matt Cutts has revealed that there is a strong possibility that Google might start considering loading speed of a site while ranking it. He said that the this parameter is under the review for quite some time now and lately it has caught a strong wind behind it through several lobbies within Google.

He said that Google's aim has always been to provide it's users with fast and most relevant search results. And with perception like that how could they overlook the speed factor. After all there's no use having a SERP full of relevant results that take ages to load. That's definitely not where the future of search lies. Specially when real time search is gaining more and more wind, this discrepancy is annoying not only from users point of view but also from that of Google's.

There's already around 200 parameters that Google consider in their algo, it could very well be an addition to the list shortly.

Though it might not be the most important factor, but still it could very well be decisive in its own term. So I think the time is not very far when webmaster's will start optimizing the speed for their sites.

To know more on this topic, see the webpronews video below that features the Matt Cutts interview.

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Is News Corp Really a Crusador for Modern Day Journalism

When the several news agencies under the self proclaimed leadership of News Corp raised their voice against Google's authority to publish their news without their consent, I really gave it a thought that 'is Google really going a bit too far to please it's users?'

I thoroughly analysed their claims and their accusations. In spite of being a great fan of Google, I kept myself neutral to avoid even the single pixel of biasedness.

Their main allegation against Google was that they are providing their users first click info about a news, which is simply unacceptable. And I agreed with them in that point. But when I looked in to the matter with a slight seriousness, it sounded to be honest ridiculous to me, Why so?

Well how much info Google is providing in the first click?

The answer is, it's only the amount that you are providing them to publish. And you have full capability to control this amount. A person with the modest knowledge on web technology can put a limit on this.

And in an age, when a 10 year old kid knows how to protect his data using password, it sounds really nonsense that a big media house like News Corp are incognizant about that.

So if they want only their paid users to view the news, they can easily design their site in a way that SERPs will only show the news titles, and whenever a viewer wants to get in to it, it will ask for user name and password. And if the user is registered, then only he/she can read the news. It's as simple as that! So why they are making such a big noise out of it ?

Are they trying to use this issue to clear up their own guilts?

Specially if we think of News Corp, they have had a long tradition of plagiarism. And when 'they' speak against it in a way, it really sounds fishy.

I have no personal grudge against News Corp and all, but all these just seems to be too easy a problem to make a noise for.

And if you are thinking that why should news media make that extra technical effort to ensure their privacy, I think its too little a compromise compare to what they are going to get for it.

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