Social branding optimization: Optimizing a brand’s value through social media

Even 2 years back social branding as a profession was so naïve that, nobody would give it a serious look, and a few social branding experts, who were into it, used to be considered as just a bunch of net freaks. Well how quickly times changed! All the brands (big, mid or small) are now flocking to these “net freaks” to design their online branding strategies and to enhance online user engagement, which has become so much important for a brand these days. These days, no matter whatever the vertical of a business is, it should have an online social presence, because if you are not engaging your customers online, then someone else will eat your part of the cake and you could be left starving. So irrespective of the nature of the business,...

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Posted in: Online Branding,Online Branding Experts,Social Branding Experts,Social Branding Optimization,Social Media Branding

Google social search is getting bolder

Google has made their social search or real time search bolder by directly including the social search results in to their SERPs. By this they have confirmed that they have now seriously started to consider Twitter and other real time social medias for their regular search results and not just for the results that you get to see after using Social filter. They are now mixing the article or blog results that are shared using the services like Twitter or Google Buzz with the regular organic search results. For an example while searching “A Beginner’s Guide To A/B Testing”, I came across a Twitter result that Smashing Magazine shared with their Twitter account, and since I am connected to their Twitter account, I was dished out their twitter...

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Posted in: Google Buzz results,Google Real Time Search,Google Social Search,Google Twitter results,Social Media Results in Google