Now its Microsoft-Yahoo-Amazon vs Google in the Book Settlement issue

The challenge has become tougher for Google in the Book Settlement issue, as America’s largest online retailer and web biggie Amazon joins the hand with Microsoft-Yahoo against them. And to add salt to their wound, strong supports have been enunciated from many quarters. With a steadily growing support, this coalition is now looking to pose a serious threat to dismiss the deal that Google had struck with Authors Guild last year.

According to this deal Google gets the right to make the published books available on the Internet and in return they give back a certain percentage of revenue generated from the ads that run along these books. This deal was struck after almost a three and half year old tussle between Google and Authors Guild over the dispute regarding publishing of the books online by Google through their book search segment. But just when it was looking everything has been sorted out, it suddenly went wrong from Google's point of view. It seems that their steady growth and envious success has amplifying their enemy list rapidly.

The reason behind this new dispute is stemmed out of the concern that this deal will provide Google with an unfair advantage over other players in the digital book market.

As several groups of authors, libraries and publishers are uniting against the deal, and libraries like Special Libraries Association and the New York Library Association, supported by American society of Journalists and Authors are joining the coalition, it seems that Google is going to have a tough time ahead.