Ask Launches "Deals" to Survive the Search Engine War

To 'Deal' with the competition thrown by the heavy weights like Google, Yahoo and Microsoft, Ask has introduced a new service or feature, 'Ask Deal'. It is almost in the same line as 'yahoo Deal'. Using its decent enough search technology Ask promises to churn out more than 1 million discount deals available in the web that covers offers from both the national and local merchants.

In its press release(as published in the searchengineland) Ask has said,

" Ask Deals, its proprietary database of more than 1 million high-quality savings offers from national and local merchants across hundreds of product categories.

Ask Deals scours the Web for all the deals available online – from savings on ‘skinny jeans’ to restaurant coupons – and organizes the best money-saving offers front and center on the results page, eliminating the need for consumers to search multiple sites or multiple coupon sites or search engine links to find their answer. The Ask Deals database is continuously refreshed and editorially refined, giving consumers the most up-to-date and highest-quality savings offers every time they search on Ask."

With its wide range of merchandise covering and looking at the approaching festive season, it seems that Ask has struck the right chord at the right time.

Being a relatively unexplored territory, 'discount deal' search has given Ask, the required breathing space. And being early in the competition will definitely enrich them with great advantage.