Viral Web Marketing is slowly but surely taking the batton away from the traditional ad campaigns.

In a time, when every one is striving to win a single ray of attention, what if suddenly the world comes to you and asks, "Whats next?"
Welcome to the new avenue of marketing..Viral web marketing or Word of mouth marketing. And it is the new Buzz. It not only saves your time and insane amount of money that you spent in an attempt to win the heart of your target audience, but it also offers you an instant stream of attentions that you have never thought of. Every day millions of dollars are spent behind the ad campaigns, and according to a current stat, almost 70% of all the ads made are just come and vanish without leaving the slimmest trail in the viewers mind. Thats a big waste!
With compare to this just a few creative hours spent behind the making of an ad with a good and enticing storyline can make the day for you. You need no superstar, no graphic wizard for it. just a simple ad that looks more of a sort story with something unconventional in it can do it for you.
It can be a sort animation film or a simple video made with no stars, but it must not speak for the product loudly. It is made in a way that even if you remove the product title, people will still watch it just for it's sheer appealing and indulging storyline.
Here I have tried to enlist some of the tricks for viral marketing.
By invoking people's emotions:
We all love to laugh, we all love to cry. so why not helping them to do that. Make them emotioal. Offer them some charaters whom they will either love or hate, but most importantly these characters should make an impression which will stay even after the ad is over, make them think about these characters. If you can do that, your 90% job is done , no matter whether your product has gone unnoticed or not. Just make them jump with excitement.
Do something unconventional:
People get bored to see good looking models and superstars promoting your ads loudly with fake emotion and excitement. They just hate it, when you pump your chest and say that you are the best and give them a thousand false reasons to go for your product. just put your self in the neutral shoes, you will also react in the same manner, its just disgusting and so boring! Make something very funny, or very dark, or very mischievous.It will definitely make your story an instant hit, and in the process your product too.
Just have a look at this very unconventional ad campaign;

Its funny isn't it?

Do follow a successful campaign with a sequel.
Once an ad campaign becomes successful, you must follow it up with a sequel. Its the best chance you get to grab your share of attention. No matter how much successful it was, if nothing follows it up, it eventually fades away from the viewers mind. So a meaningful sequel is very important to convert your effort to a success. This helps the characters of the commercial to make a bigger impact, this eventually results in helping your product to reach your target audience with a bang.
As in the above advertisement gets followed with another superb one, reflecting the same motto. And later on more and more sequels came to carry on the legacy. Here are some sequels of the above ad campaign;

Aren't they just superb..
One can also follow it up with something like say, broadcasting or popularising the
  • Behind the scene news
  • Making of the commercial
  • making a blog of the commercial

The main thing is not let the audience to foget the characters or the theme of the ads.
One more important thing is to connect with the audience using different midiums, like blogs, or live promotional campaigns. Because its very important to know the feed back of the audience about the ads. And once you get assured that they are quite interested about the ad, you must use these methods of interactions to flood them fully with feeds. This will help you to create a wide spread buzz about the commercial and eventually the products.
Let the audience get free access to everything related to the product. Like say make free videos of the product available in the internet. Let the viewers download the logos and other stuffs related to the advertisement. This is the best way to get free publicity and attention from your audience.

Never believe what you see!

Do you think, when you type in your favorite key words like "download Bryan Adams music" or "download free movies" in a search engine like Google or yahoo, you get the best results?
Think again.
Almost all of us by now have heard about the SEO things, but very few of us are completely aware of the inducing effect that they are capable of injecting to influence your search results.
So, listen to your brain not your eyes.
And for some strange and unknown reasons search engine majors are dealing to solve this matter with very noticeable reluctance. Isn't it fishy?
Well, lets avoid such shady stuffs for the time being, and move away the search light on some other aspects of it.
This revamped and reinforced craze for search engine optimization has been all good for one league, while completely playing with and fooling the others. So in spite of belonging to this industry, I think there should be some sort of a balance between these. At least until search engine majors come up with some really authentic and genuine algorithms to get the best search results, SEO people must be given the chance to show their parts and grab attention. What I mean to say is, until a good site, filled with good stuffs doesn't get its due from the search engines, we can not blame the SEO guys by any means for manipulating the results. How many times we see that a old site leading the search results in spite of not being the best among the lot, while a younger one in spite of boasting better stuffs not getting the chance to come up at the top. This is really pathetic. This not only deprives the site owner to get its due, but also prevents the prospective viewers from tasting it. They must do some thing, but till now it has fallen into deaf ears, or the sheer bulk of the web world has made them feel like mitigates. Whatever might be the reason, eventually its the users who are suffering the most. And people like me(shame on me buddy!) are taking advantage out of it. Please do not misjudge this as a confession statement, I was never sorry, and I'll never be sorry for what I'm doing. I think if you make a deal which is not illegal(not legal though!), you can some time over look the moral aspect of it(or is it?), specially when you are doing good for at least one community, and helping them to see the day light(or search light!).

Any ways, Microsoft recently has taken a noble initiative through it's latest counter commercial to Google, "Bing". They are claiming to provide the best search results through their smart and efficient algorithms. From a recent press release from Seattle, Washington, I have come to know that their researchers are trying to better the user interaction with search engines, and helping them to get what they exactly want and deserve, as sometimes they are incognizant about what's actually best for them. No doubt, Google will definitely take a note and come up with something new to counter them.
May be we are entering a new era. And I personally feel jubilant to think that the planet gets tougher for the SEO guys, and when the things get tougher, only the toughs get going(don't get me wrong!).

Is "Bing" the next big "Thing" ?

At last Microsoft has taken a serious approach in the direction of establishing it as a major search engine operator. Bing in that sense is definitely a very welcome move by them. And one has to accept that though it is just gliding through its nascent phase, it has already succeeded to make quite a buzz in the web world. That definitely is an indication of a serious search engine war between two biggies in the near future. I have been using Bing for the last three weeks, and I have used it side by side with google and some times self consciously compared the results. And my overall assessment about the new MS baby is quite positive. At least it is way better than 'Live.' The most amazing thing that has really struck me is its video search. Its just too cool, and in this particular section it has scored way greater than google. Specially the mouse over property that has been included to give users an ultimate hassle free video searching is just fantastic! I am also impressed by their image search, the" similar type image reasults" feature that was incorporated in google labs, was directly incorporated in bing. It is also an amazing feature. I really could not make a choice between the two from the web search result's point of view. In some cases google scored over bing, and in some cases bing won the race.
So over all the effort made so far by bing is quite appreciable, is'n it? I have tried to make a simple comparision among the two using the same key words.The key words i have used are,
  • bing
  • internet marketing
  • brad pitt
  • linkin park songs
And the results i found, was a bit confusing for me to a outright winner among the two.

Surprisingly my first word bing resulted in the favor of google! while bing returned its uk domain as the first result.

My next search was internet marketing, which is one of the most typed in key phrase in the web. And the result went in favor of google. As I found the google results more relevant.

My next search featured my favorite actor Brad Pitt in the form of Brad Pitt biography, and the result was again backed google.

Next I opted to go with another very popular key phrase, linkin park songs, and this time bing performed better than google.

So the final score was 2-2, which was fair enough for bing. The most important thing that really scored in the favor of bing is its no fuss and clean search results. The cherry on the top was its sleek look. Overall Bing is the thing to watch out for.

Have a look at this vedio..

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